Connecting youths with in-demand skills and opportunities to embrace a career in the digital economy

Go Digital is an educational programme to kickstart your career in Digital Marketing and Graphic Design.

Me.reka has partnered with Hong Leong Foundation to fund 40 passionate youths to get certified under Go Digital and embark on a digital career.

The programme will be selecting 20 candidates for each path to join an intensive Digital Marketing and Graphic Design upskilling programme, where they will then undergo an internship placement with a selected organization.

How Will You Develop Through Go Digital?

Gain skills

Upskill yourself with digital marketing and graphic design skills


Get certified on LinkedIn with the LinkedIn Learning Digital Marketing and Graphic Designer badge


Gain valuable industry experience by working with selected SMEs


Benefit from a 2-month mentorship to establish your career path

What will you experience?

• A 6-week of internship placement in an SME to embark on a Digital Transformation project

• RM800 allowance and funding for your project

• Training and workshops on Digital Marketing and Graphic Design

• Mentorship on career development

Who is eligible?

• Be able to commit to training schedules from 15th April 2021 - 15th May 2021

• Be available for an internship from 16th May 2021 - 30th June 2021

• Ready to self-learn and embark on a digital marketing and graphic design career path!

Who is a Digital Marketer

Do you ever wonder who is behind those ads that follow you around the internet, tempting you to buy that product you've been eyeing? Or who designs those email campaigns that grab your attention and keep you engaged? Meet the digital marketer, the mastermind behind these marketing strategies.

Digital marketers are the trailblazers of the digital world. They are creative, analytical, and tech-savvy individuals who specialize in designing and executing marketing campaigns using digital channels such as social media, email, search engines, and more.

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Who is a social media manager?

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Who is a web developer?

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Who's a web designer?

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Who's a graphic designer

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Who is a copywriter?

Copywriting is essential to the success of any business in today's fast-paced market. As a copywriter, your job is to create persuasive and compelling content that sells products and services. The power of good copywriting cannot be underestimated, as it can increase sales and build brand awareness. However, poor copywriting can lead to lost opportunities and a negative reputation.

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Which digital platforms should you explore as a freelancer?

In the digital age, freelancers have vast opportunities to display their skills and reach a global audience. Digital platforms make it easier to connect with potential clients and showcase your work. This article explores popular digital platforms for freelancers, helping you to decide which to explore.

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Digitalization: A Game-Changer for Business Success

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Common financial mistakes you should avoid as a freelancer

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How to Thrive in Your Workplace: Tips for Professional Success

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Identify your work performance level with self-improvement techniques

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How to build a good relationship with your colleagues

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What Does Thriving in Your Job mean?

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How to structure your job hunt as a fresh graduate

Congratulations on graduating! Searching for your first job can be daunting, but with a structured and strategic approach, you can land your dream job. It's essential to stay organized and focused, tailor your resume to the job you're applying for, and network as much as possible. In this article, we'll guide you through the job search process and provide tips to increase your chances of success.

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Essential Skills for Graduates to Secure Their First Job

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Five reasons you may fail to secure your first job

Securing your first job is an exciting but challenging process. Many job seekers struggle to make a good impression and often don't know where to start or what mistakes to avoid. In this article, we'll discuss five common reasons why people fail to secure their first job and provide tips to help you succeed in your job search.

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Where are you in your career?

Curious about your career trajectory? Knowing the various career levels can help you determine the skills and experiences required to advance in your professional life. From entry-level positions to senior management, each level has distinct responsibilities that must be fulfilled to progress. Gaining relevant experience, improving interpersonal skills, and mastering new technologies are critical at every stage.

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What are employability skills? How to gain those skills?

Looking to boost your career prospects? Employability skills are the key to success in today's job market. These skills include communication, problem-solving, and teamwork, and are highly valued by employers. In this blog post, we'll explore how to develop and gain these skills to help you achieve your career goals. Whether you're a new job seeker or a seasoned professional, don't miss out on these essential tips!

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6 Components of Financial Plan you need to know as a freelancer

If you're a freelancer, managing your finances is crucial to achieving your goals and ensuring financial stability. With complete freedom in choosing projects and clients, you need a financial plan to protect your assets and income. A solid financial plan enables you to allocate resources, keep track of your expenses, and prepare for future expenses. In this post, we'll guide you through the six critical components of a financial plan that can help you achieve financial security.

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How to Reach Freelance Clients' Satisfaction

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5 Causes of Failure in Managing your Freelance Client

Freelancing can be a great way to earn income, but managing your first client can be challenging. To ensure success, it's crucial to avoid common pitfalls. Many freelancers struggle to manage their workload and clients effectively, leading to failure. In this post, we'll explore the five common causes of failure when managing your first freelance client.

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What is Good Client Management?

When starting out as a freelancer or entrepreneur, the thought of managing your first client can be intimidating. But when done right, it can lead to a mutually beneficial long-term relationship and set the foundation for better business practices in the future. Here are some tips on how to successfully manage your first client.

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10 Qualities You Must Have To Manage Your First Client Successfully

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How to stand out and impress your client

Congratulations on landing your client! Now, the real work begins. As a freelancer or small business owner, it's important to impress your clients and stand out from the competition. Providing a good service or product is not enough to guarantee success. In this post, we'll explore four tips to help you go above and beyond and exceed your client's expectations.

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What kind of mindset do you need to secure your client?

Are you considering freelancing as a career? It takes more than just a skill set to make it in this field. A professional attitude, an entrepreneurial mindset, organization, and self-motivation are key. Providing exceptional customer service and value will help you build a loyal client base. Be ready to face new challenges and step out of your comfort zone. With the right mindset, freelancing can be a fulfilling and lucrative career.

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Does first impression matter to the clients?

Making a good first impression is crucial in freelancing. Clients want reliable freelancers who can produce quality work on time. Therefore, your initial presentation of yourself and your skills is key. Ensure your portfolio, website, and social media profiles showcase your best work. Effective communication with the client is also important. A good first impression will build trust and pave the way for future projects.

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How to Earn Your Client's Trust.

Building trust with your clients is crucial for the success of your business. To do so, it's important to demonstrate your knowledge and expertise. Stay up-to-date on the latest industry trends, attend conferences, and share your knowledge through writing or training. By positioning yourself as an expert, you can establish credibility and demonstrate your ability to provide valuable solutions to your clients, leading to repeat business and positive referrals.

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Why Is Network Important?

Networking is essential to any successful business because it plays a crucial role in securing your first client. In today's competitive market, having a strong network can give you an edge over your competitors and open doors to new opportunities. This article will explore why Networking is important and how it can help you secure your first client.

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Can LinkedIn be your Personal Branding?

In today's competitive job market, LinkedIn is a must-have tool. With millions of users worldwide, it gives you exposure to potential employers and peers. It's an ideal platform to showcase your skills, talents, experience and accomplishments. Plus, you can connect with respected companies and stay up-to-date on their latest news and updates. Start building your LinkedIn profile today!

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Golden Rules of Personal Branding

Personal branding is not just a passing fad, it's a crucial aspect of building a successful career. It's the process of developing a unique identity and establishing yourself as an expert in your field. By creating a strong personal brand, you can differentiate yourself from others, enhance your credibility, and attract more opportunities. Personal branding is for everyone, regardless of age or industry, and it's essential to learn how to use it to your advantage.

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Personal Branding Action Plan

Are you an entrepreneur or freelancer looking to establish yourself in your industry? Then you need to focus on personal branding. But what is it and how can you create a strong personal brand? In this blog post, we'll walk you through a simple 4-step action plan to get started. By the end, you'll understand what personal branding is and how to take the first steps in building your own brand. Let's dive in!

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Ultimate Guide: Personal Branding Strategy

In today's digital age, building a personal brand has become crucial for freelancers and entrepreneurs. With the rise of social media, it's easier than ever to create an online presence, attract clients, and establish yourself as an expert in your field. However, with this comes increased competition. In this blog post, we'll explore how you can stand out from the crowd and build a personal brand that sets you apart from the competition.

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The 4 Pillars of Building a Powerful Personal Brand

Are you a budding entrepreneur or businessperson who wants to create an identity that stands out from the crowd? Crafting your brand is crucial for success and should not be taken lightly. What strategy best creates a powerful personal brand and ensures it resonates with people? In this blog post, we'll uncover the four pillars of building a powerful personal brand which will provide invaluable insights into establishing yourself as a unique individual in today's competitive landscape.

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5 A's of Personal Branding

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Education doesn't equal your future

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The journey of self-discovery can be both exciting and rewarding. It requires courage and commitment, but the rewards are worth it. Is self-awareness somehow help in uncovering who you are? How can embracing our actual identity help improve all areas of our life? Are there any risks associated with becoming more self-aware? is it possible to avoid pitfalls? Get started on your journey today with these helpful tips!

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Personal Branding in 2023: What You Need to Know

Having a personal brand is essential for professional success. It’s no longer enough to be a great employee or have an impressive CV—you need to stand out from the crowd and create something unique. With the rise of social media, online entrepreneurs and freelancers need to be aware of how their online presence reflects their brands. This means understanding how to use social media to amplify your message and stay true to yourself. Here is what you need to know!

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2023 Career Switch; How to make the switch to freelancing

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6 Ways to Prepare for the Future of Work in 2023

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What freelancing skills are in demand in 2023?

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Why 2023 is the time to start planning your career switch

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2023 Career Changes: Top Ten Tips to Get Ahead

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Make a career out of your passion: Herald’s way of overcoming unemployment

Herald, a Mereka Academy Digital Entrepreneur Programme graduate, was also among those affected and was unable to secure a full-time job due to the pandemic, unlike some of his peers. The programme, on the other hand, provided him with the skills and knowledge he needed to take matters into his own hands and pursue copywriting freelancing as a result of the programme.
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Mereka Digital Entrepreneur To The Rescue: Upskilling Freelancers, Scaling SMEs

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Looking Into The Future of Work: Are We Ready?

The way we work and the way we think about work has changed tremendously in the last two years. People have lost their jobs, left their jobs, shifted their careers, worked from home and even worked from another country. Honestly, it’s a freelancer's world and we're just living in it.

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Will A Seasoned Gig Worker Benefit from the Me.reka Digital Entrepreneur Programme?

Despite her 7-year experience in photographer and videography, client management was filled with ups and down for Mitzy Tan. Here's how she learned to tackle them through the hands-on real-life advice from the Digital Entrepreneur programme.
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Meet Hajar, A Lawyer Who Expanded Her Love for Graphic Art To UI Design

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How the Me.reka Digital Entrepreneur Programme Inspired An Engineer to Expand His Horizons

Steve Lee took an interest in learning about the gig industry because he was looking to find new means of income that would offer him greater mobility and control over work. Here's how this engineer found a love for copywriting.
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‘Make Learning Meaningful’: Nur Adila’s Inspirational Journey to Empowerment

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An End of Fear, The Start of Mawar’s Journey in This Digital Gig Economy

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Mimi’s Breakthrough To The Gig Economy Began With A Wish For Work-Life Balance

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How An Extrovert Overcame The Isolation of Freelancing

As any freelancer might know, running a solo business tends to be wholly consuming and quite isolating. Community is everything, and this Digital Entrepreneur graduate found hers through the programme.
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How Clarissa Loi Went From Bank Loan Officer To Freelance Digital Marketer

Clarissa faced the same challenges other young people faced seeking employment during the pandemic, with competitive and over-saturated markets making it difficult for anybody to enter entry-level jobs. But the pandemic didn’t stop her from pursuing a change in career.
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How Aqilah Diyanti Learned to be Persistent with Me.reka’s Digital Entrepreneur Programme

This chemical engineer turned copywriter took a leap of faith and pivoted careers by applying for a role in Biji-Biji Initiative. Instead, she was offered the opportunity to unlock further potential through a scholarship with the Digital Entrepreneur programme.

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The Holy Grail of the Freelancing: Retainers and How to make Sustainable Income

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Is there a Future for Youths without Degrees?

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The Darker Side of Covid and A New Light of Mental Resilience

Lockdown depression, anxiety, the feeling of emptiness come as the emotional result of failing a venture you've worked so hard for - and it's pushing us to the brink, ending businesses, relationships, lifelong goals, or much worse.

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Digital Careers As The Future of Work

As technology integrates itself into the normalities of life, digital careers are mushrooming. This translates to more job opportunities for the digitally literate. It is time to embrace these emerging career prospects and equip the youth with the necessary skills to kickstart their digital career.
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