In this blog post, we are honoured to have Dr Tan Ching Seong, Co-Founder of iCycle, to share his experience and insights on operating iCycle. iCYCLE is committed to reduce waste to the landfills whereby a smart technology called Internet of Waste Thing (IoWT) is introduced. This circular economy will reduce the demand for primary raw materials, thus helps to reduce the carbon footprint as a whole.
There are 4 values that iCycle upholds:
1. Digitalising Waste.
“We are digitalising all the waste that has been collected from the community such as the individuals, workers, cleaners, truck drivers, warehouse to process the waste. We provide a full picture of how the waste is collected from the source to the final end. Transparency is respected here.” He explained.
iCycle bins are easily found in the Klang valley area, shopping malls, airports and even in the airplanes in the near future. These wastes are constantly tracked from the source to the final process.
“You can only recycle valuable items, that’s where you could make money!” This has been a misconception on recycling.
However in iCycle, Dr Tan emphasised that their aim is to cut down waste by educating and changing every individuals’ perception on reducing waste and recycling waste.
“We provide reward as long as the waste is clean, dry and separated accordingly. Drop it to the available iCycle bin and you’ll be rewarded”
According to my observation, every demographics have different perceptions on the environmental concerns.
Surprisingly, environmental issues are a concern for demographics of age 50 and above; young kids and teenagers have better understanding in terms of waste management. The demographics of age 20-40 have the worst waste management knowledge and are quite ignorant to environmental issues. This happens not only in Malaysia but globally as well.
Zero waste could be achieved by introducing circular economy (CE). It can be achieved by cooperating 3 parties:
1. Nothing can be achieved without the support of government. They play major roles to implement these initiatives. Therefore, the government has to enforce the policy, taxation and offer incentives.
2. Private sectors. We encourage them to create more eco-product and eco-services. One of the prominent policy that we should incorporate in business is the Extended Producer of Responsibility. Biji-biji is already on this line.
3. Individuals. People often think that waste and pollution are 2 different issues. They have not realised the impact that their actions have caused. They are ignorant of their impacts.
iCycle aims to bring everyone together to solve these issues. iCycle is an engagement module that goes directly to the society and brings everyone together in a community.
Truth be told, the rise of societal or humanity issues arise as a result of economical situation. Heaps of rubbish are created as a result.
In fact, Dr Tan said that in order to change people’s behaviour, circular economy has to be incorporated in the economy. When there is right resource, economic value can be generated as well.
Alas, Malaysia has now become the number 1 rubbish importer and toxic importer. Malaysia’s environmental initiatives are seriously flawed thanks to our government. Malaysia could be potentially environmentally friendly if the conceptualisation of sustainable future is established. Sadly it doesn’t. Hence, it is important to have a strong enforcement and governance in order to rectify it.