The Creative Hub Movement: More Than Just Creativity

Creative Economy


Impact Highlights

The Creative Hub Movement: More Than Just Creativity

Mahin Amir
September 18, 2023

Mahin Amir

Mahin, drawn to art, photography & writing, thrives on creativity. He cherishes long camera walks, gaming, and exploring KL's food spots.

October 4, 2023

The air is thick with anticipation every time I step into a creative hub. These spaces brim with innovation and possibility, illustrating a narrative far more profound than solely craftsmanship. Historically, creative hubs have played a pivotal role in fostering innovation and driving societal change. Over time, these hubs have garnered global attention, serving as centers of socio-economic development. Local governments across the world have encouraged the establishment of creative hubs to strengthen local creative economies, draw in tourists, and revive neglected neighborhoods and old industrial areas

Once labeled simply as artistic endeavors and nothing more, creative hubs are now recognized as catalysts for transforming their communities. As we delve deeper into the potential and challenges these hubs face, one thing becomes clear: we must strategically align our vision for a transformative future.

The Unprecedented Expansion

There's something happening with the creative hub movement, especially relating to its expansion across sectors as of late. To understand the significance of this expansion, it's essential to look at their historical evolution. In a 2017 survey of creative hubs, it was revealed that 59% of all creative hubs were founded in just the last 5 years from the time of the study. This is a testament to the rapid growth of creative hubs over the past decade. It is clear that creative hubs are transcending beyond their long-held status as just a movement. 

For a real-world example of this phenomenon, look no further than the rapidly expanding network of fab labs (or digital fabrication laboratories). The Fab Foundation describes these creative hubs as playgrounds for exploration, creation, learning, mentoring, and innovation. They offer the surroundings, expertise, resources, and cutting-edge technology to empower anybody anywhere to craft nearly anything. Although the concept of fab labs began with a single maker facility at MIT, it has since expanded and grown into a global community of over 2,500 creative hubs across 125 countries. A community of interconnected tinkerers, artists, and anything in between making whatever their imaginations will them to! This isn't merely an artistic awakening—it signals the birth of a revolution. 

From Creative Hubs to Global Impact

Evidently, recent years have witnessed an unparalleled surge in the creative economy. Stories from hubs in Asia to Africa echo a similar sentiment of growth and transformation. One of the issues I've grappled with as this boom continues is the role of creative hubs as a network to effectively utilize this movement and transition from creative expression to a major evolution that transforms lives.

Creative hubs are more than just shared spaces; they're breeding grounds for innovation, collaboration, and change. Numerous success stories, from grassroots art collectives like Dabble Dabble Jer Collective to more tech-focused makerspaces like FabCafe Kuala Lumpur, underline their transformative impact on local communities and even national economies. The promise of creative hubs lies in their capacity to bring together a myriad of disciplines—design thinking, innovation, and the envisioning of our shared future.

Mereka's involvement is a testament to this vision. Our mission transcends the boundaries of these hubs. It's about harnessing this collective creativity and channeling it to a broader audience, aiming to make substantial impacts at community, national, and global scales. Mereka started out as a single makerspace, but blossomed into a vision to encompass and uplift all creative hubs by facilitating a network to connect them. This has led to us sparking real impact through initiatives such as Mereka Connect, a platform bridging creatives, professionals, and entrepreneurs to our network of 200+ creative hubs across ASEAN. 

The Funding Challenge

Yet, for all of the promise that creative hubs have to offer, there exists a significant roadblock: funding. While there's ample aid money available, its utility often comes into question. Governments, philanthropic bodies, and aid agencies play a pivotal role in fuelling this movement. However, there's an urgent need to ensure that these funds are used sustainably and wisely. One misconception, for instance, is that funding should primarily focus on infrastructure. In reality, a more holistic approach, considering operational costs, talent nurturing, and community outreach, can yield more sustainable results. While there's an abundance of capital, its application often lacks strategy and foresight. Yet, the emphasis must shift from mere financial injection to sustainable, strategic investment. The conversation shouldn't be about how much, but how right.

Ultimately, creative hubs are in need of not just any funding, but intelligent capital. They need to use their funding to build smart structures in place that generate revenue – a sustainable system that lets them continue thriving even if the funding stops.

Bridging the Communication Gap & Redefining the Funding Conversation

A recurring challenge faced by many creative hubs in their journey to secure funding is the communication gap. Data shows that these hubs don't often have access to traditional funding methods due to their geographical and philosophical detachment from the conventional boundaries of local government influence. As a result, they typically rely on their own networks and different methods of crowdsourcing to support their projects. We, the community of makers, bear a dual responsibility: creating and conveying. Tailored communication, targeting varied audiences from community stakeholders to potential global partners, is a tried and true approach to amplify the hub's message and impact. As creative hubs, being proactive in our communication approach is pivotal. Utilizing modern tools like digital storytelling, impactful visuals, and modern marketing tactics can be game-changers. 

With these considerations in mind, a clear strategy starts to take form. The desired outcome for creative hubs to secure and effectively utilize funding requires a two-pronged approach:

The onus is on us to highlight our own value, ensuring that stakeholders perceive our endeavors as impactful and not solely creative indulgences. In order to achieve this, the paradigm must shift. Instead of chasing funds, creative hubs should be strategically positioned to be sought after. 

Mereka's Vision for the Future

At Mereka, we believe in the power of creative hubs to redefine our future. Based on our years of experience and endeavors in this space, the continuous growth trajectory of hubs has proven time and again their potential in shaping a creative, sustainable, and inclusive future. We envision a world where governments and agencies don't need convincing to support the creative sector–instead, they'll be eager to join this transformative journey.

Our advocacy goes beyond financial pursuits. It's about knowledge-sharing, community building, and crafting narratives that resonate across the spectrum. We strive to empower creative hubs and the individuals that seek them through the infrastructure of Mereka Connect. With our talent development program Mereka Academy, we aim to equip learners with the knowledge to conquer the future of work. And when the innovators of today and tomorrow step into the Mereka makerspace, I hope to evoke the same air of excitement in them that first led me to fall in love with creative hubs.

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